HM Analysis - 1227 Words

Introduction In this report, an inside look will be taken on Hennes Mauritz AB (HM). We will analyse on it using PESTEL, Porter’s Five Forces and SWOT to get a clear concept of what HM is today and where it can go. This positioning will be helpful in strategy designing. Company activities HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * HM offers fashion and quality at the best price * HM offers fashion for women, men,teenagers and children. * HM also sells own-brand cosmetics, accessories and footwear * HM doesnt own any factories, but instead buys its goods from around 700 independent suppliers, primarily in†¦show more content†¦2. Innovation HM sells the latest trend. It adapts to every age and also to the tastes and needs of its customers. 3. Market share leadership HM adopts and implements better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. 4. Strong financial position Due to the entry into new markets around the world, H M has achieved a better economic position. - Weaknesses 1. Large volumes of buying They buy large volume of garments direct from the manufacturer; they have very few middle man and efficient logistics. 2. No real focus on a target customer HM sells in department stores, offering clothes for men, women and children of different ages, so it does not focus on a single market segment. - Opportunity 1. Trend of E-Purchasing More and more people have experienced shopping online and there are a increasing number of people who prefer E-Purchasing. 2. Fashion trend of more environment-concerned People are taking more and more consideration on environmental stuff. HM has done quite well in sustainable improvements. (Activities about this are shown in the appendix.) 3. Trend of crossover There is a trend of crossover in fashion field. In HM, there are existing collaborations with designers, such as with Karl Lagerfeld, Stella McCartney, Viktor Rolf, Roberto Cavalli, Comme des Garcons, Mathew Williamson, Jimmy Choo and Sonia Rykiel. - Threats 1. Exchange rateShow MoreRelatedHM Analysis4725 Words   |  19 PagesContents____________________________________________________ Executive summury Company analysis 1.1 Company Description 1.2 Key Financial Data 1.3 Ethical Position and Recent News 2.1 S.W.O.T Analysis 3.1 Peer Benchmarking 3.2 Porter’s Generic Strategies 4.1 Conclusion 4.2 Recommendation Appendix: Team Reflection References Additional Appendices 1.1 Company Description___________________________________________ Hamp;M is a leading brand in producing frontline affordable fashionRead MoreHM SWOT Analysis3898 Words   |  16 PagesHM Analysis Summary HM is a Swedish company founded in 1947. It is a family owned company controlled by Stefan Persson and family. HM act in the fashion industry and are one of the really big global players with 2078 stores in more than 30 countries. In 2009 they launched HM Home which sells interior textiles through internet. Recently HM have launched several new store concepts. Other than the HM stores there are now also Weekday, Monki, COS and Cheap Monday stores. HM’s new concept storesRead MoreHM company analysis4098 Words   |  17 Pages1-2 1.0 Company Background 1.1 HM History 1.2 Products, Strategy, Vision and Mission Statement 2-3 2.0 Strategy Planning 2.1 Establishment Effectiveness of Vision, Mission and Goals 2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats 2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses 2.4 SWOT Analysis 2.5 Benchmarking 2.6 Hierarchy of strategy 2.7 BCG Matrix 4-9 3.0 Conclusion 3.1 Advice 3.2 Future Plan Reference History of HM HM were established in VasterasRead MoreHM Company Analysis Essay7159 Words   |  29 PagesCOMPANY ANALYSIS amp; PROBLEM IDENTIFICATION MARKETING MANAGEMENT BMKT601 TABLE OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. Hamp;M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSIONRead MoreHM Accounting Analysis Report2940 Words   |  12 Pages Business Analysis Overview The Swedish company Hennes Mauritz AB is the second largest clothing retailer in the world, just behind Spain-based Inditex (parent company of ZARA). The HM Group’s business consists mainly of sales of clothing, accessories, footwear, cosmetics and home textiles to consumers. In addition to HM Home, the group also owns several brands, as shown here, which make the company well-knownRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesBrand Analysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in theRead MoreH M s Mission4131 Words   |  17 PagesProject- HM Part 1 HM’s Mission/Vision Hennes and Mauritz AB is a Swedish retail-clothing company, which has expanded enormously in the past years. HM has grown from one single store in a small town in Sweden to a multinational ranked as the second largest global fashion retailer with its 3,600 stores in over 58 countries and $22 billion in annual sales (The World’s). This incredible story of success makes us wonder about their strategies and how they managed to get where they are today. HM’s visionRead MoreHM Report2508 Words   |  11 PagesTable of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P.1 D002 Read MoreZara vs H M - Competitor Analysis1655 Words   |  7 Pagesglobally to a standing of 1,671 stores. Zara Company has become an icon for Spanish fashion. BRAND IDENTITY : Hamp;M offering fashionable clothing for the best price. They mean that all people who want to be fashionable should have the right to be it. The price should not be a holdback. Hamp;M have a mission that it should be possible for everybody to find their personal style in Hamp;M ´s collection. The target group is everyone who is interesting in fashion. They offer a couple of different conceptRead MoreAbercrombie Fitch vs. HM: Financial Analysis848 Words   |  3 Pagesfollowing line items for its shareholder equity: common stock, paid-in capital, retained earnings, accumulated other comprehensive income and treasury stock. HM lists the following line items under its shareholder equity: share capital, reserves, retained earnings and profit for the year. There are some distinct differences. For example, on the HM statement, profit for the year and retained earnings (presumably from prior years) are listed separately, even though they are both forms of retained earnings